Tim Tebow, marketing marvel

Tebow joining LeBron and Tiger as stars moving the sports needle
sportsillustrated.cnn.com

Perhaps the most remarkable finding is that Tebow now rates alongside such celebrities as Jennifer Aniston, Lady Gaga, Tom Hanks, Will Smith and Taylor Swift when it comes to aspiration (the degree to which consumers feel a celebrity has a life to which they would aspire) and influence (the degree to which consumers believe a celebrity is an influence in today’s world).

Doug is IAOFM’s resident newsman and spelling czar. Follow him on Twitter @IAOFM

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