Four days after a billboard in Denver on 58th Avenue one block east of Interstate 25 publicly called for coach John Fox to bench Orton in favor of No. 15, the quarterbacks decided to begin fining Tebow every day that it remained up.
No one ever gave him a reason, but according to sources, this was it: Tebow never made any attempt to publicly admonish the divisive gesture by the fan base. So they fined him. For six days. Until he eventually replaced Orton and there was no longer a reason for the billboard to exist.
During that span, while fans were up in arms after the team started 1-4 with Orton under center, there were never any confrontations between the players. Never tense words exchanged. Never anything that would indicate a problem at all except for the strange and awkward situation surrounding that billboard. But all of it—even if unspoken—was not unnoticed.
Of course Tebow wouldn't say anything to admonish the billboards. Why would he purposely hurt his FRS/Jockey/Nike brand?
Some things really are more important than football.