Peyton Manning may not pay off big as a Denver Bronco
Peyton Manning was negotiating to play in Denver with the Broncos. And while fans of the team undoubtedly celebrated, making money off Manning will be difficult.
Why? Well, start with the fact that Manning’s deal averages $19.2 million a year.
There’s not a lot of inventory to sell because the Denver Broncos are one of those teams that will have fans in the stands no matter how competitive they are. They’ve sold out every game since 1970. Ticket prices around the stadium are locked in for 2012 and suite contracts are locked in for longer. Selling more Broncos jerseys won’t matter. All teams split up merchandise sales equally. National television money is also split equally, so it doesn’t matter how many games they play on the national stage.
That's why they call it revenue sharing--everyone makes money, no matter who is on the roster of the individual teams.
The Broncos didn't bring in Manning with the idea of increasing jersey sales. It's about winning, as John Elway said. Unlike some owners, Pat Bowlen's philosophy seems to be that making money comes from winning, not the other way around.