Tim Tebow Refuses To Drop Pants For Jockey Underwear Campaign
NFL golden boy Tim Tebow is the newest face of Jockey. But unlike David Beckham and those who came before him, Tebow isn’t willing to drop his trousers to sell a few pairs of underwear…An underwear-clad Tebow was briefly displayed on the company’s website, but has since been replaced with an image of the Denver Broncos player fully clothed.
Marketing expert Stephen Bender agrees: “If you’re not going to show the product, then how is the campaign going to work? You are either selling underwear or you’re not.”
But Michael Kleinmann, editor-in-chief of The Underwear Expert, said it’s the public’s discomfort with a man in underwear that has kept Tebow zipped up. “Tebow should have dropped his pants,” Kleinmann told me. “I don’t know why everyone is so scared of men in underwear. Choosing a guy that people can relate to—a man’s man—is good, but even he walks around his house in his underwear… People just need to relax and stop being afraid.”
I was reminded of Acts 18:9: One night the Lord spoke to Paul in a vision: “Do not be afraid; keep on speaking, do not be silent, but put some clothes on, would ya? For my sake, I can see yer Johnson."