Jim Saccomano, Vice President of Public Relations for the Broncos, accomplished something today worth noting. He combined his typical effervescent I've been in this game longer than y'all have hubris and combined it with his other chief quality--namely, ass kissing.
First, he managed to bang out this tweet:
Critics are always there, but what TR said about the process remains true--the credit belongs to the one in the arena. #fb
— Jim Saccomano (@broncos_sacco) March 10, 2012
This is a constant Sacco theme, and it goes something like this: critics suck, but we know what we are doing over here. Of course, he said this before Josh McDaniels, during Josh McDaniels, and after Josh McDaniels. He also did it before Tebow, during Tebow, and perhaps (now) after Tebow. In short, every decision the Broncos make is right, right now. I'd find this sort of loyalty laudable if it weren't purchased with six figures.
A few minutes later, he wanted to make sure we all knew that "TR" meant Teddy Roosevelt--you know, just in case the youth of today were too stupid to pick up on the Man-in-the-Arena reference while they were online playing Call of Duty: Black Ops. And he did it all while placing his nose firmly in Pat Bowlen's ass:
...More TR reference--Broncos' top guys in arena are Mr. B & John Elway--no question about their passionate desire to win, & win... #fb
— Jim Saccomano (@broncos_sacco) March 10, 2012
Bravo, Jim Saccomano. We know that if the organization were to suddenly pursue JaMarcus Russell, you'd be praising the move while quoting Shakespeare to the uneducated Broncos fans all over the globe.
It's a hard job, but someone (like Sacco) has to do it.
