A tidy push for orange

Josh McDaniels' Monday presser gave rise to a brand-new movement to bring orange jerseys back to Denver on a permanent basis. As mentioned earlier in today's Daily Lard, Dave Krieger wrote a column in the DP today in order to sell papers get something going along those lines. After all, it was Krieger who posed the question to McDaniels yesterday about the possibility of making the switch back to orange.

To everyone's delight, McDaniels responded with the following:

"I love the orange jerseys. I know we're only allowed to wear them twice in the regular season and once in the preseason unless we make that our standard uniform. But I think our guys kind of like wearing the orange. I like the orange. But that decision to make that our permanent uniform is going to come from Pat (Bowlen). I love to wear the orange, I do. I wouldn't mind it at all. I think you're right, we kind of get excited. Everything, from when you walk in the locker room, it looks different when you've got all the orange jerseys and all that. It wouldn't bother me at all." (emphasis mine)

It was kind of a strange instance, with McDaniels and Krieger finding common ground, albeit in discussing uniform colors. Krieger even said as much in his column:

Let me just point out that in the 22 months he's been here, this is the first time McDaniels has uttered the phrase "I think you're right" while talking to me.

Was this really a Kumbaya moment for McDaniels and Krieger? This from the head coach known for his Belichickian level of secrecy? And with the same writer who wondered aloud whether the coach had lost his team only a few weeks prior? I've gotta tell you - this kind of smells to me. Krieger brings up the jersey colors, he and McDaniels bond, and next thing you know Krieger is starting a campaign to bring back the orange and then a new website pops up in order to petition the Broncos organization to make the change.

Plus, only a day days after fans and media question whether McDaniels will last the season, he has the gall to throw the gauntlet of "Will the Broncos switch back to their beloved orange," at the feet of his boss, in public? Sure, it's not really that big of a deal and perhaps McDaniels is showing his youthful playfulness. I'm not buying it.

To top it all off, Krieger mentions in closing...

If they're going to switch back to their rightful uniforms in time for the 2012 season — which may be the next one the NFL plays, depending on the coming labor dispute — the Broncos must inform the NFL by March 1. (emphasis mine)

Well, guess what else is happening in 2012 relative to NFL uniforms? Just over a month ago, it was announced that Nike would become the uniform supplier for the NFL beginning in 2012, and in an interview with CNBC.com, Nike Brand Design President Charlie Denson said,

We plan on changing the NFL jersey dramatically just like we've done with the college programs, using new thinking and the greatest technology available. The NFL program hasn't had the same type of advancement in recent years. (emphasis mine)

Then there's this - IAOFM reader maxwellsdemon posted the below picture in a post by fellow reader BroncosLady over at MHR, from this message board entry...

Either someone has a truckload of free time on their hands, or these really are the preliminary Nike designs for 2012. There's one for every team on the above link - even multiple designs for some teams.

There may be several explanations for the above peculiarities, but the one that sticks in my mind as the likeliest to be true is that McDaniels and Mr. B (and likely Krieger, too) already know that the Broncos are switching back to orange in 2012. What better timing than during a hand-wringing 3-6 season to drum up sentimentality for the old colors? The big win on Sunday certainly helped, and the good feelings abound despite Denver's last-place standing. In other words, this all sounds like a grand PR stunt - the fans can all sign the petition, emails will flood into the Broncos organization (and to Krieger, who will milk this story for all it's worth) and when the new 2012 orange jerseys are eventually unveiled, everyone will win!

The fans will get the orange jerseys they've been clamoring for, Pat Bowlen and the Broncos get to underline their reputations for caring what the fans think, and Krieger gets to be the hero who started the whole thing with a seemingly innocuous little question during a Monday presser. Don't get me wrong - I love the above look, and of course the potential return to the classic Broncos logo. I'm all about the orange. But don't color me fooled, Krieger.

Doug is IAOFM’s resident newsman and spelling czar. Follow him on Twitter @IAOFM

2014 Offseason

All Offseason Coverage